E-commerce seems to be everywhere these days. So why is e-commerce important? It is a rapidly growing consumer outlet that isn’t showing signs of slowing down. If you’re selling something, and plan to continue doing so for the foreseeable future, you’ll want to pay attention to e-commerce and become an active participant as soon as it’s feasible for your business.
Advantages of E-Commerce
Here are a few of the major benefits e-commerce can provide:
Attract New Customers
Online retailers have greater visibility to a wider audience. Whereas a physical store may only be known to passersby, an e-commerce store can be accessed and viewed by an unbounded number of internet users. If your site is optimized properly, you can reach a slew of new customers via their search queries on engines like Google and Bing. The more optimized your site is, the higher up in the results it will display and the more new customers you can attract.
If customers are happy with your products, social sharing makes it easy for them to share their satisfaction with friends and family. This functions in the same way as word-of-mouth does for physical stores, but with the internet, consumers can provide a direct link to the product on your site.
No Geographical Limitations
Similar to its ability to attract new customers, e-commerce theoretically allows you to sell to customers without geographical limitations. Now this, of course, depends on how far you’re willing to ship a product, but the opportunity is there.
Unlike a physical store, the internet, and therefore your e-commerce store, is open twenty-four hours a day, seven days per week. This makes your store and its products more accessible to consumers. E-commerce can also be accessed anywhere with internet capabilities. Consumers no longer have to spend time and money traveling to your location.
The power of customer analytics can help you refine everything from the products you offer to the way you market those products. You might be able to gather some customer information in a physical store, but it would be labor intensive and potentially inaccurate. With e-commerce, all you need to do is drop a piece of code into your HTML markup and the rest happens automatically.
Automation of Discounts
E-commerce allows you to automate discounts and sales. You can set discount codes on the back-end of your site and create expiration for them. This mitigates the possibility of mistakenly accepting an expired coupon which could occur at a physical store.You can also immediately notify customers of any sales directly on the site. Each product is clearly marked without much manual labor as is required in physical stores.
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