A brand manual is a visual and a verbal expression of a brand identity. It gives a complete profile image of your brand and explains its guideline. Addpro experts convert key elements such as brand objectives and goals into an impressive design which gives a self-explanation of the brand story. The goal of brand manual is to protect the strength of your brand so that it continues to create value for your company. Brand manual achieves this by explaining the importance of your brand and describing how to use the elements of the brand.
Visual DNA of the company
Brand manual should provide a comprehensive guide for anyone who uses your brand and its components in their work, including employees, channel partners, designers and marketing agencies. Brand manuals are used not only by those working within the company, but also, most importantly, by those using the brand externally. They comprise practical instructions to ensure the brand always remains recognizable, whichever communication channel is used. Before we create a brand manual, we study your brand. Without a brand manual, the brand can spin out into an inconsistent set of representations because they tell the world what your brand stand for.
“Brand manual will be referenced by everyone who touches your brand, internally or externally, and will often be partially reused in future brand identity revisions”